superbrite is a brand of toothpaste. in its earlier campaign, superbrite was advertised as an effective whitening toothpaste. however, due to declining sales, its parent company has decided to rethink its marketing strategy. in its new campaign, superbrite is still portrayed as whitening toothpaste, but it also features a research study where other familiar brands in the market fail to make the grade. in this campaign, superbrite has tried to reposition multiple choice its application. the target market. the competition. its price. its attributes.