because pharmaceutical sales representatives spend the majority of their time driving to doctors' offices, hospitals, and other medical facilities, they are given a company car. when a pharmaceutical company like merck prepares to purchase a new fleet of cars, it will ask its sales reps for feedback about different car models and features. however, the higher levels of management will be the ones to make the final purchase decision. what buying center role(s) do the sales reps play in this buying situation?