hopfrog woodworks is an artisan woodworking shop that sells custom-designed and handcrafted woodworks such as boxes, birdhouses, signs, and plaques. the owner knows that his customers do not want pre-fabricated products made out of manufactured particle board. they are looking for products made of responsibly sourced, high-quality wood, where each handcrafted item reflects the personality of the customer that orders it. the most effective segmentation strategy for a company like hopfrog woodworks is