Type the correct answer in the box. Spell all words correctly.
Identify the method of online advertising based on the given scenario.
Zara wants to promote her handmade jewelry business by writing about it in her online blog. She wants more and more people to visit her blog and boost her business. In every blog post, Zara inputs a few key words used by people when making searches online. She wants her blog to appear above other websites in search engine results.

Zara is employing the _______ method of online advertising.