gators, inc., a store that specializes in university of florida merchandise, centered its marketing plan on the objective to increase sales by 50%. this was based on the assumption that the gators would be playing in the national championship game. because of the unexpected firing of coach zook and the not-so-hot season, gators, inc. set its objective too high. fortunately, gators, inc. included an alternate way to increase sales by 30% into its marketing plan, just in case the football team was not as successful as anticipated. this is an example of: