✔Matching Match each term in Column A with its definition in Column B. Column A 1. advertising 2. personal selling 3. packaging 4. creating demand 5. bait-and-switch 6. testimonial 7. pressure tactic 8. bandwagon Column B a. a method of selling directly to consumers b. advertising that uses a famous person to sell a product c. offering a cheap item for sale when the real purpose is to sell a more expensive item instead d. doing things the way one's friends do them e. urging the consumer to buy right away before the price rises f. the use of newspapers, magazines, radio, and television to interest consumers in a product g. boxing or wrapping a product so as to make it appeal to consumers h. getting consumers to want something that they did not want before