g now that you created your marketing plan, it is time to support this plan with research! your initial plan may be hypothetical, based on your imagination and desires for your business or career, or it may be a real plan for an already existing business. however, your research is always based on real, available, hard data, which you need to analyze and interpret in order to assess the feasibility and soundness of your marketing plan. in short, after reseag now that you created your marketing plan, it is time to support this plan with research! your initial plan may be hypothetical, based on your imagination and desires for your business or career, or it may be a real plan for an already existing business. however, your research is always based on real, available, hard data, which you need to analyze and interpret in order to assess the feasibility and soundness of your marketing plan. in short, after research you either proceed with your marketing plan, either adjust it (or cancel altogether). in this assignment, work closely with your marketing plan, the research is a supporting document of this plan: clearly state your research objective (problem) (step 1) this is most important and hard step identify your data collection methodology (data type and source) (step 2) implement step 2 and analyze your data (prepare corresponding reports) (step 3) interpret your findings (research objective is confirmed or refuted, or a new objective emerged) (step 4