scenario number of firms type of product market model in a major metropolitan area, there are many coffee shops, but one chain has gained a large market share because customers feel its coffee tastes better than its competitors'. there are hundreds of high school students in need of algebra tutoring services. dozens of companies offer tutoring services; parents view the quality of the tutoring at the different companies to be largely the same. only three airlines fly from san francisco to medford, oregon. no new airline will enter this market, because there are not enough customers to share among four or more airlines without each one experiencing substantially higher average costs. consumers view all airlines as providing basically the same service and will shop around for the lowest price. a publishing company owns the u.s. copyright to a popular series of books. it is the only company with the legal right to publish these books in the united states.