Buyonline.com is thinking about entering the sports equipment retail market. The company is considering conducting research to help it make this decision and plan its introduction if the decision is yes. You were hired to conduct the problem formulation stage of the proposed research. For each of the research objectives listed below, what exploratory research methodologies would you suggest the company use to help achieve the objectives? Why?
a. Get insights from industry experts. (3 points)
b. Learn how people interact with sports equipment before purchase. (3 points)
c. Learn how people make purchase decisions about which equipment to buy and where to buy it. (3 points)