despite the high prices, the brand is popular among customers for its higher quality and better design, in comparison to cheaper alternatives available in the market. in this case, the company offers a(n) value proposition. decca athletic apparel charges a higher price for its products than other athletic clothing designers. despite the high prices, the brand is popular among customers for its higher quality and better design, in comparison to cheaper alternatives available in the market. in this case, the company offers a(n) value proposition. more-for-more less-for-more less-for-less more-for-less more-for-the-same