This activity is important because it helps you identify and see the value of different ways magazine ads can be laid out to attract attention and persuade readers.
The goal of this activity is to demonstrate your familiarity with some common ways of placing magazine ads.
Vertical halves across the gutter with the same objective: Ad flow is not horizontal
Staggered horizontal half-pages: Ad covers half of facing pages but not the same half
Facing horizontal half-pages: Ad emphasizes left to right low across facing pages
Outside back cover: Take the full page-- and a very visible page at that
Island spread: Ad is surrounded by a sea of content
Staircase units and double staircases on facing pages: Ad layout is similar to how people climb to different levels