Understanding pricing implications of product differentiation
Consider the market for a new snack food produced by two firms: Taste-tastic and Yumm. Although the snacks are quite similar, Taste-tastic's snacks have a stronger chocolate flavor than Yumm's snacks. To illustrate how each firm chooses a price for its snack, the following graph presents each firm's best-response function.
now suppose that both firms discover that the majority of consumers prefer a level of nuts in-between the levels currently provided by each, and thus tastibite reduces the amount of nuts it uses, and goodum increases the amount of nuts. in this case, the resulting equilibrium price for both firms will be the price predicted when the products are more differentiated.True or False: If consumers started caring more about product differentiation, the equilibrium price would move closer to m