Case Studies Southwestern University: (B)* Southwestern University (SWU), a large state college in SWU's president, Dr. Joel Wisse, decided it was time for his Stephenville, Texas, encolis close to 20,000 students. The school isa vice president of development to forecast when the existing stadium dominant force in the small city, with more stadents during fall and would max out." The expansion was, in his mind, a given But spring than perset residents Winner meded to know how long he could wait. He also sought a Always a football powerhouse, SWU is usually in the top 20 in revenue projection, assuming an average ticket price of $50 in 2010 college football rankings. Since the legendary Bo Pinterno was hired and a 5% increase cach year in future price as its head coach in 2003 in hopes of reading the elusive number 1 ranking), attendance at the five Saturday home games cache Discussion Questions increased. Prior to Pinterno's arrival altendance gerally averaged 1. Develop a forecasting model, justifying its selection over other 25,000 to 29.000 per game. Season ticket sales bumped up by techniques, and project attendance through 2011. 10.000 just with the announcement of the new coach's anival 2 What revenues to be capeted in 2010 and 2011 Stepheville and SWU were ready to move to the big time! 3. Discuss the school's options The immediate issue facing SWU, however, was not NCAA ranking. It was capacity. The existing SWU stadium, built in 1953. has eating for 54,000 fans. The following table indicates attes. This integrated case study at the host the text Ohores facing dance at each game for the past 6 years. Southwestan's footballadium include(A) megte din project One of Pitserno's demands upon joining SWU had been asta- dium expansion, or possibly even a new stadium. With attendance food wie Sauplement website loading the new dim (Chapter ) quality of facilities (Chapter 6 ) braket analysis of increasing, swu administrators began to face the issue head-on. (Char3 weet) imetypring of football programe (Chapter Petersohad wanted dormitories solely for his whletes in the state website, and () iting of campus city office for a dium as me additional feature of any expansion days (Chapter 13) Chapter 4 Forecasting Demand 170 4 Southwestern University Football Game Attendance, 2004-2009 2004 2005 Game Attendees Opponent Attendees Opponent 34.200 Baylor 36.100 Oklahoma 39.800 Tees 40,200 Nebraska 38,200 LSU 39.100 UCLA 26.900 Arkansas 25,300 Nevada 35,100 USC 36.200 Ohio State 2006 Attendees Opponent 35.900 TCU 46.500 Texas Tech 13,100 Alaska 27900 Arizona 39.200 Rice 2009 2007 2008 Game Attendees Opponent Attendees Opponent Attendees 41.900 Arkanas 42.500 Indiana 46.900 46,100 Missouri 48.200 North Texas 50,100 43.900 Florida 44,200 Texas A&M 45.900 30,100 Miami 33.900 Southam 36,300 40.500 Duke 47,800 Oklahoma 49.900 His hade thee wekeah, Sharly popular thief to the expectaty e vende and had tot timpul inainen Opponent LSU Texas Prairie View A&M Montana Arizona Sul