One of the benefits of contracting with celebrities to endorse the company's brand of athletic footwear is a that having two or more celebrity endorsers can boost a company's stock price by as much as $10 above what it would be if the company had no celebrity endorsers. b that celebrity endorsements strengthen a company's overall competitive effort and competitive power vis-a-vis rivals and make a company's brand more appealing to the buyers of branded athletic footwear, thereby boosting the company's branded sales volume. c that having two or more celebrity endorsers can boost a much as 10 points above what it would be if the company had no celebrity endorsers. d providing as much as a 5 % increase in a company's global sales volume when the company spends at least $5 million on brand advertising in each of the four geographic regions.
e that having two or more celebrity endorsers boosts a company's market share to a minimum of 7.5% in a region, provided its Internet price for branded footwear in that region is below $80 per pair and its wholesale price for branded footwear in that region is below $50 per pair.