Identify a new product opportunity (not retail, service or infrastructure) that you believe will succeed in MEXICO and recommend for market entry. (You cannot pick an existing brand). Why does the country represent a good market opportunity for your product? Rationale?
a) Market prospects
b) Current product usage habits
c) Competitive products on the market in that country
d) Retail distribution channels
e) Major advertising media used in the country
f) Total size of the market and market potential for your product
g) Target market and demographics for your product