alystidham3154 alystidham3154

24-05-2023
Business

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Answer the following
a. What is Customer Involvement – Explain the 4 types of customer involvement in product purchases
b. Classify the following purchase decisions in terms of the above
i. Buying a gift for your parent’s 25th wedding anniversary
ii. Laptop
iii. Groceries for daily use at home
iv. Ordering-in food at home on a Sunday evening through Swiggy / Zomato

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