Hello, the simultaneous release of movies in theaters and on streaming platform websites is that considered a disruptive innovation ? or a sustaining one for the firm?
I don't really understand if these streaming platforms are targeting a new segment and if not all of them are entirely satisfied or if it is just a sustaining innovation that adds benefits to their value proposition.
I have this definition for disruptive innovation : refers to the process whereby a smaller company can challenge established incumbent businesses. An incumbent focuses on improving their products and services for their most demanding customers. It also says it can be low-end disruptive innovation or new-market innovation.
Could you help me to understand these concepts of disruptive innovation (Christensen) and sustaining and the relation between the simultaneous release of movies on both streaming and theaters?