Karla owns a monopolistically competitive firm that has many competitors that advertise. What can Karla realistically hope to achieve if she decides to advertise as well?
1 Karla can educate her consumers about the differences between her store and her competitors.
2 Karla can protect her consumer base.
3 Karla can lower costs and make her store more efficient.
4 Karla can take over a large market share.