Provide an overview of what your e-commerce idea about.? What is your planned business model? • A description of the customers to be served and their value proposition. Also, how these customers can be reached and supported. • A description of all products and services the business plans to deliver. Also, what the differentiating aspects of the products are. • A list of the resources required and their expected cost and availability (including human resources). • A description of the business’s supply chains, including suppliers and other business partners. • The relevant markets with a list of the major competitors and their market share. • The competitive advantage offered by the business model including pricing and selling strategies. • A description of the revenue model, sources of funding, and financial viability