There is a new medicinal product which has been developed by a university research team. The product is a vaccine for Corona virus. The team has also designed a bottle (sprayer) with a special nozzle designed for nasal application that permits more effective delivery, and an improved pumping system which delivers a fixed, precise dose of the product. The team has developed an attractive design for the spray can and together with an advertising agency they have come up with a brand name, Covid-Pula, an attractive logo and a slogan which reads ‘Your Immunity buddy!’. They also plan to design a website & other material to support the promotional campaign.
Questions:
Identify the various IP elements in this project (10 marks)
Suggest ways in which they can be protected (10 marks