A brand’s product positioning strategy should be an integral part of the company’s advertising and market-ing strategy, including its website. Examine the fol-lowing websites and identify the product-positioning strategy you think is being used. Explain your answer. a. Polaris (www.polaris.com)
b. Edgewater Beach & Golf Resort (www .edgewaterbeachresort.com)
c. Celestial Seasonings (www.celestialseasonings.com)
d. Sony (www.sony.com)
e. Stetson cologne (www.stetsoncologne.com)