Determining whether a company's prices and costs are competitive

A. requires looking at the costs of a company's internally performed activities and the costs of its suppliers and forward channel allies (distributors/dealers).
B. requires performing pricing surveys on at least a quarterly basis.
C. involves developing close relationships with buyers to determine if the market is showing signs of increasing price sensitivity.
D. typically involves the use of activity-based cost accounting by the company's key retail customers.
E. All of these choices are correct.