All Natural" Product Labeling Class Action. A packaged foods company retained Cornerstone Research and Professor Dominique Hanssens of the University of California, Los Angeles, in a product labeling class action. The case centered on whether the "100% Natural" label on one of the company's products impacted consumers' purchasing behavior or understanding of the label's association with genetically modified organisms (GMOs).

what was the central issue regarding consumers' understanding of the label's association with genetically modified organisms (GMOs)?