Finally, one company's segmentation approach might not be appropriate for another company. While two companies might share a similar broad market, it is typical for companies to have different strengths and weaknesses. Which of the following statements is true?
1) Two companies with similar broad markets will always have the same segmentation approach.
2) Companies with different strengths and weaknesses will have the same segmentation approach.
3) One company's segmentation approach will always be appropriate for another company.
4) Companies with similar broad markets will always have different strengths and weaknesses.