2. Write a paragraph in your own words about the importance of marketing to businesses, organizations, and consumers. List at least three supporting reasons.
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3. Describe an example you have seen of a not-for-profit organization’s use of marketing. Include two instances of their use of marketing concepts or functions.
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4. List 5 things you have purchased in the last year because of a marketing function. Describe what function of marketing was evident in your decision to purchase it. TIP: Refer back to lesson one in this unit.
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5. Describe an example you have seen of a business that employs the marketing concept. What evidence do they exhibit that shows the presence of the use of the marketing concept?
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6. Describe a need you have noticed that a new or improved product or service could help address. What product or service would you develop to help meet that need?
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7. Identify a change in technology during each of the time periods in history below that you believe improved the way marketing activities were completed. List the example and explain how it contributed to marketing during that time.
(a) 1900s to 1930s
(b) 1930s to 1950s
(c) 1950s to 1980s
(d) 1980s to today
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8. Describe an advertisement you have seen that uses emotional advertising. Explain what emotion the advertisement is trying to elicit. Would you consider this advertisement an ethical dilemma? Why or why not?
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9. Describe three examples of greenwashing you have seen.
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