Unilever has used FDI extensively to internationalize its activities around the world. What advantages does FDI provide the firm? What steps can Unilever take to ensure its FDI ventures succeed?
a. FDI allows for easier access to foreign markets; Unilever should focus on market research and cultural adaptation.
b. FDI offers tax incentives; Unilever should diversify its investments.
c. FDI minimizes risks; Unilever should rely solely on local partnerships.
d. FDI ensures political stability; Unilever should avoid emerging markets.