Find a published work of creative writing (that you have already read) that you feel could have been marketed more effectively. You may choose something from any of the genres that we learned about in Unit 1. Imagine that you are the agent doing PR for this particular publication.
Your job for this assignment will be to improve upon the already created and executed book cover, inside flap, back cover, and how to sell the book to a targeted audience based on genre and theme. Examine the cover of your chosen book.
Is the cover as effective as it could be in expressing the message of the book? How could you redesign the cover to be more eye-catching or more effective? Read the inside flap of the book and the back cover. Does the description adequately summarize the book and capture the reader’s interest? Look at the author’s bio. Is the information useful and interesting?
For your actual assignment, you will need to create a marketing improvement plan and express your improved plan using a word processing program or Power Point (or similar type of format). Your project will need to include the following: