Gilbert Johnson is a 67-year-old museum director who has reinvented himself after his retirement. He recently started his own podcast about museum mysteries and the little-known secrets of artifact conservation. His daughter edits and publishes his podcasts so all he has to do is speak—which is an easy task for him. However, he wants to more fully enter the modern era of social media and new technologies. Gilbert’s first step to “modernize” himself was to finally get rid of his cable television. He hates cable’s high prices, overwhelming numbers of channels (that he never watches), and never-ending commercial breaks. He is ready to enter the magical world of streaming services and asked his son to set him up with a basic account for one of the cheapest streaming sites: Hulu. However, Gilbert was frustrated to discover that even this modern streaming service had commercials. What is the agreement between the publisher, audiences, and advertisers in this scenario? Publishers provide content that is of interest to the advertisers. Publishers offer services at a lower cost in exchange for the audience’s agreement to be shown advertisements. Publishers offer services at a lower cost in exchange for the advertiser’s agreement not to show advertisements. Publishers pay advertisers to provide commercials to the publisher’s audience.