An auto manufacturer discovers that the brake system occasionally fails in one of its models, resulting in a handful of terrible accidents and one death. In response, the company issues a recall of the vehicle model and promises to install new brake systems and fix the design flaw at the production level. The recall is projected to cost the company hundreds of millions of dollars, and its stock price plunges.


Consider what you have learned about the factors that impact corporate culture. What is the ethical strength of the corporation in the example?