Kroft Food Products is attempting to decide whether it should introduce a new line of salad dressings called Special Choices. The company can test market the salad dressings in selected geographic areas. What is the purpose of test marketing the salad dressings?
1) To determine the demand for the salad dressings in the selected areas
2) To gather feedback from customers on the taste and quality of the salad dressings
3) To assess the competition in the salad dressing market in the selected areas
4) To determine the optimal pricing strategy for the salad dressings