During the advocacy phase of a discussion, you should:
A. Adopt a win/lose mindset to better control the discussion.
B. Challenge others' ideas to generate debate.
C. Set discussion ground rules based on role and status.
D. "Sell" your idea or position.
During the advocacy phase of a discussion, you should sell your idea or position. The listeners, your audience needs to start believing you, you need to persuade them why the thing you are talking about is relevant.