Devon is in the "stage evaluation of alternatives" of the buyer decision process.
At this stage, consumers assess distinctive items/marks based on fluctuating item properties, and whether these can convey the advantages that the clients are seeking. This stage is vigorously affected by one's demeanor, as "state of mind places one out of a temper: enjoying or despising a protest, moving towards or far from it". Another factor that impacts the assessment procedure is the level of inclusion. For instance, if the client inclusion is high, at that point he/she will assess various brands; while in the event that it is low, just a single brand will be assessed.
