Bryan defended bimetallism - a free and unlimited coinage of silver. His whole campaign was focused on silver.
He traveled miles along the US territory and gave public speeches.
He was a Democrat and was considered a populist.
Mckinley defended the maintenance of gold standard - a currency based on gold.
He refused to go out of his porch, because of that, people and voters had to go to him.
He was a Republican and former governor of Ohio.
He was considered a protectionist.