1. Customer satisfaction increases as customers would be willing to buy the firm's products due to high quality and therefore this results in less or no customer complaints increasing brand loyalty for the business.
2. Competitive advantage achieved. This is where a firm is best at producing a product better than its rivals. When a business produced high quality products customers would choose to buy the firms products over competitors no matter how much the price is set at, as quality matters when purchasing goods.
3. Increased sales as customers look out to buy products which reliable and durable long lasting to be used thereby increasing profit margins for the business.
