Answer: The following statement is FALSE regarding stimulus factors and attention:
Attention generally increases across repeated exposures, particularly when those exposures occur in a short period of time.
Explanation: The aforementioned statement is deemed false by the Adaptation Level Theory which claims that with repeated exposure, without change over time, leads to loss of interest.
Interest of humans in a thing is thing is often driven by stimuli. The statement "Attention generally increases across repeated exposures, particularly when those exposures occur in a short period of time" is false about the stimulus factors and attention, option D is correct.
Stimuli is often used as a plural of stimulus. Stimuli can be internal as well as external. It can be described by the factors that can result in a change in behavior of an individual. this change can be a physical change.
Some characteristics of stimuli as per the Adaptation Level Theory are as follows:
"Stimuli with greater intensity (e.g., loudness, brightness, length) are more likely to be noticed than less-intense stimuli" thus, higher the intensity, more it will be noticed.
"Consumers pay more attention to stimuli that contrast with their background than to stimuli that blend with it" color combination with the background is also an important characteristic.
"Larger stimuli are more likely to be noticed than smaller ones" bigger the stimuli , faster it will be noticed.
"Individuals tend to be attracted to pleasant stimuli and repelled by unpleasant stimuli" the pleasant stimuli thus attracts the people whereas the unpleasant stimuli repel the people.
Therefore, interest of humans in a thing is thing is often driven by stimuli. The statement "Attention generally increases across repeated exposures, particularly when those exposures occur in a short period of time" is false about the stimulus factors and attention, option D is correct.
Learn more about Stimuli here:
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