My friend Stacy heard about a new canaval coming to town. He hadn't seen any adds or posters for it, but he trusted his source. The way he described it to me, I became so excited I shared it with my best friend Shauna. She told a couple friends who told a couple more friends. On the day the carnival came to town more than a hundred people showed up because of what they had heard from others.
Answer:
Word of mouth marketing (WOM marketing) is the best or worst possible propaganda that a business can have. If the client is very happy and satisfied with your product he/she might tell his/her friends about it. But if the client is unhappy and dissatisfied with your product or service, he/she will definitely tell his/her friends about how bad your product is. WOM marketing is like gossip, it can help or it can hurt.
For example, a client goes to a local grocery store and is looking for a specific type of yogurt which isn't available and instead grabs a sugar free yogurt from a new dairy company. When he gets home and eats the yogurt, he discovers that it tastes great and the fact that it is sugar free is a plus. Since he really liked the new yogurt, he told his parents and friends about how good the products of the new dairy company were.
Explanation:
