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Despite the success of its Pentium chips, Intel faced a major threat from competitors such as AMD's K6 chips, which were cheaper and better placed to serve the emerging low-cost PC market. Intel wanted to protect the brand equity and price premium of its Pentium microprocessors, but it also wanted to avoid AMD gaining a foothold into the lower end of the market. So it created Celeron as a cheaper, less powerful version of its Pentium chips to serve this market. This is a notable example of a _______

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Answer:

The correct answer is "fighting brand"

Explanation:

In marketing, a fighter brand or fighting brand, refers to when a company reduce his prices,  under the competitors or the market price, ideally take out, the competitors. Fighter brands are produced particularly to combat a competitor that is a danger and wants to take market share away from a company

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