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The United States agricultural marketplace, has noticed a trend toward more of a business orientation among large farmers, as opposed to farming as a way of life. This same issue has affected many industries and affects how products are developed and introduced. This research has been completed in what type of external market analysis?

Respuesta :

jepessoa

Answer:

The answer is: PEST Analysis

Explanation:

PEST (Political, Economic, Social, and Technological) Analysis  are carried out to determine:

  • Political changes such as trade agreements between countries or new trade barriers (current US-China trade dispute)  
  • Economic factors such as interest rates, exchange rates, inflation rate, and consumer confidence
  • Social factors such as population shifts, changing attitudes and lifestyles
  • Technological factors such as scientific advances, new materials, R & D, new technologies (internet)

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