All experiments must: 1. Gather consent from their volunteers (cant force or gather experimental data without informing them). 2. Debrief volunteers (explain purpose and any deception used AFTER experiment is over) 3. Keep individual results confidential. 4. Allow participants to quit the experiment at any point. 6. Minimize emotional and physical pain on the part of participants. These rules were created to:a. Ensure the scientific validity of an experiment
b. Ensure the scientific reliability of an experiment
c. Ensure that all experiments are ethical
d. Ensure that all experiments are as unbiased as possible