When Fed Ex communicates with its target markets through the use of a print medium such as Newsweek magazine, it is using which element of the promotional mix?
Promotional mixes are forms by which marketers help a film reach its goals. Because a product even if it is good it does not sell itself. Promotion mix consists of five elements: Advertising, Publicity, Sales promotion, Direct marketing, and personal selling.
From the elements, the one that best fits is advertising, which is any paid form of media communication.
