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25-09-2019
Social Studies

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Trying to be all things to all people leads to highest-common-denominator positioning, which is typically effective.True or False?

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looringhighjump looringhighjump

07-10-2019

Answer: False.

Explanation:

Trying to be all things to all people leads to LOWEST-common-denominator positioning, which is usually ineffective.

A successful business would rather be specific things to specific people, acknowledging that to be the right choice for a customer means to be the wrong one for another. The desire to make something attractive to everyone means making it not perfect for anyone: the lowest common denominator.

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