When Arturo Gomez opened his Mexican restaurant in a fashionable suburb of Kansas City, he believed that the most important element of his success would be promotion. He made sure that a significant portion of his budget was devoted to advertising in local papers, sent out coupons, and really focused on the promotional aspects of the restaurant. Which of the four eras of marketing does it seem that Arturo emphasized?

Question

22-10-2019
Social Studies

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When Arturo Gomez opened his Mexican restaurant in a fashionable suburb of Kansas City, he believed that the most important element of his success would be promotion. He made sure that a significant portion of his budget was devoted to advertising in local papers, sent out coupons, and really focused on the promotional aspects of the restaurant. Which of the four eras of marketing does it seem that Arturo emphasized?

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fatimakincsem fatimakincsem · Answer 1 · 2019-10-24T19:09:42+02:00

The correct answer would be The Selling Era.

Arturo emphasized on the Selling Era of the Marketing.

Explanation:

There are four eras in Marketing according to Keith. These eras emphasize on the needs of each given aspect. These four eras are as follows:

Production Era
Sales Era
Marketing Era
Marketing Company Era

Sales Era emphasizes on the marketing strategies which may result in the increase of the Sales of the company.

So when Arturo Gomez opened his Mexican Restaurant in a fashionable suburb of Kansas City, he believed that most important factor of his success would be promotion, because according to him, the only way to attract customers and increase his company's sales would be to promote his new restaurant as much as possible.

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