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The sales department of a consumer products organization realized that its rivals were adopting new customer relationship management software to keep better track of their prospects. The director of the sales department decided it would also purchase the CRM software to keep up with its rivals. This is an example of what type of force affecting business buying behavior?a) consumer forces
b) individual forces
c) environmental forces
d) organizational forces

Respuesta :

Answer: Option (C)

Explanation:

Environmental forces are referred to as or known as those forces which tends to involve shared beliefs and attitudes of population. Most of the marketing managers have found their task and job increasingly hard because of the fact that lifestyles, consumer values, and also beliefs are changing at a much more rapid rate than they did used to.