At one time, Miller Beer was known as the "champagne of bottled beer." It was targeted at an elite class of customers. Later, to increase sales, Miller was repositioned to attract members of the working middle class. What is this segmentation method called?

Psychographic: This is a qualitative method that describes the psychological attributes of consumers. It can be applied in studying values, personality, interests, and attitudes.

Psychographic explain the buyer's hobbies, spending values, and habits. In short, it states why the buyer buys.

Example: Characteristics of the consumer in the market place.

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At one​ time, Miller Beer was known as the​ "champagne of bottled​ beer." It was targeted at an elite class of customers.​ Later, to increase​ sales, Miller was repositioned to attract members of the working middle class. What is this segmentation method​ called?

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At one time, Miller Beer was known as the "champagne of bottled beer." It was targeted at an elite class of customers. Later, to increase sales, Miller was repositioned to attract members of the working middle class. What is this segmentation method called?