Rackspace U.S. Inc. is a web hosting company. If you want to have a website, you can buy Internet space as well as technical support and design services from the company. When its ad tells you that its users consider Rackspace "the risk-free host because it offers dedicated and helpful support any time day or night," you know that Rackspace is most likely trying to do which of the following?

A. Reduce new buyers' cognitive dissonance.
B. Identify its core values.
C. Increase new buyers' cognitive dissonance.
D. Produce a consideration set.
E. Evoke problem recognition.