Each medium under consideration in a media plan must be scrutinized for the efficiency with which it performs. In other words, an advertiser might select American Life because it delivers messages to the largest target audiences at the lowest cost. Which of the following helps measure this?

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Answer:

I think the correct answer from the choices listed above is option D. The statement that says words and examples must be chosen appropriately to address the audience is true regarding audience. These things should be really considered in order to interest your audience and that they will listen to what you are trying to convey.

Explanation:

The medium that helps an advertiser to send messages to the largest target audiences at the lowest cost is known as Cost Per Thousand

What is Advertising?

This refers to the creation of awareness for a given product or service to get customers to buy.

Hence, we can see that for effective marketing and advertising, an advertiser might make use of American Life because it helps him to send messages to the largest target audiences at the lowest cost with the use of Cost Per Thousand

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