Which of the following is a direct marketing approach that involves promotional and other e-commerce activities transmitted over mobile phones and other mobile devices, such as smartphones and personal digital assistants (PDAs)?

According to my research on different types of marketing approaches, I can say that based on the information provided within the question the term being described is called Mobile Commerce. This refers to the delivery of e-commerce activities straight into the hand's of the consumers through various wireless devices like smartphones and PDA's. Which is what is being described in the question.

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Which of the following is a direct marketing approach that involves promotional and other​ e-commerce activities transmitted over mobile phones and other mobile​ devices, such as smartphones and personal digital assistants​ (PDAs)?

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Which of the following is a direct marketing approach that involves promotional and other e-commerce activities transmitted over mobile phones and other mobile devices, such as smartphones and personal digital assistants (PDAs)?