Igarvin3182 Igarvin3182

24-10-2019
Business

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The German multimedia conglomerate Bertelsmann operates in more than 60 countries throughout the world and owns many regional leaders in their specific product categories, including Random House Publishing in the United States. Bertelsmann operates its more than 500 regional media divisions as more or less autonomous profit-and-loss centers, but it attempts to share best practices across units. Global learning and human resource strategies for executives are coordinated at the network level. Bertelsmann is following a(n)A. multidomestic strategy.
B. international strategy.
C. global-standardization strategy.
D. transnational strategy.

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donotbeidle donotbeidle

31-10-2019

Answer:

D) Transnational strategy

Explanation:

A transnational approach is a lot of arranged activities characterized by an organization to have tasks in business sectors abroad. This term applies to the strategies and structures that enable a firm to start and keep up capacities in remote nations while safeguarding focal coordination in one specific area.

The worldwide model spotlights on import and fare markets; however, the organization is exclusively situated in its very own nation. Organizations mastermind the development of products all through their country of origin, dependent on worldwide market interest. A global organization puts resources into different nations yet is centered on making contributions explicit to those business sectors.

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