Answer:
The answer is: B) the Better Business Bureau's Children's Advertising Review Unit guidelines.
Explanation:
The Better Business Bureau's Children's Advertising Review Unit is an independent self regulatory organization whose main duty is the promotion of responsible advertising to children (up to 12 years old) in all media outlets, e.g. TV, internet, magazines, etc.
They review and evaluate promotional campaign's accuracy, appropriateness and sensitivity to children.