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Which of the following statements is true of feature appeals? Multiple Choice
A) They present attributes that can be the basis of rational purchase decisions.
B) They are used mainly for low-involvement products.
C) They can be used for advertising a product but not a service.
D) They are used primarily for nontechnical products.
E) They point out the number of consumers who have switched to a particular brand.

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Answer:

Letter A is correct. They present attributes that can be the basis of rational purchase decisions.

Explanation:

Rational appeal is used by the marketing team as an advertising strategy to encourage buying. Persuasive arguments of reason and logic are used to convince the consumer to purchase a particular good or service. To effectively apply this strategy, marketers must provide technical product specifications, data, statistics, and relevant information that will motivate buying by rational appeal.

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